Did you implement your Recipe markup correctly? Is your review microformat being recognized by Google? Does Google understand your address mark-up? The best way to find out is to run it through Google’s Structured Data Testing Tool. Structured Data Testing Tool Bookmarklet I used Google’s old Rich Snippets Testing Tool heavily as I helped readers diagnose […]
This comprehensive Google+ SEO guide covers every aspect and angle of Google+ and how it impacts search. My normal TL;DR has been replaced with a Google+ SEO Best Practices section located at the bottom of this post. I will be periodically updating this post (updated January 23, 2012) as things inevitably change. Please don’t hesitate […]
It’s time again to gaze into my crystal ball and make some predictions for 2012. 2012 Predictions For reference, here are my predictions for 2011, 2010 and 2009. I was a bit too safe last year so I’m making some bold predictions this time around. Chrome Becomes Top Browser Having already surpassed Firefox this year, […]
Yesterday Google launched a new Authorship home page and Author stats within Google Webmaster Tools. The continuing emphasis on Authorship is a clear signal of the importance of this feature within Google. Before reading up on Author stats, take a moment to learn how easy it is to implement Google authorship on your site or […]
I’ve seen a number of people asking why the cached page link has disappeared from Google search results. Don’t worry, it’s not gone, it’s just been moved. Cached Link in Instant Preview The cached and similar links are now in the instant preview which is activated when you mouse over a result and then hover […]
Is information overload a problem our new digital society must solve or are we changing how we learn? Information Overload We’ve gone from a handful of TV channels to more than 500; from a few radio stations to streaming music on demand; from reading the local newspaper to reading publications from around the world. The […]
Is Google building an influence metric? I think so. And they’re doing it by mapping the engagement graph. Connecting the Dots On June 3rd Google acquired PostRank. On June 7th Google began supporting authorship. On June 28th Google began to highlight authors in search results, the same day they launched launched Google+. The next day […]
Google+ has seen unprecedented adoption over the last month and it is clearly the best social effort Google has produced to date. But why is Google pursuing social in the first place? G+ Some see G+ as proof that Google is chasing tail lights, while others see it as a natural extension of Google’s mission, […]
Overshadowed by the Google+ launch was the implementation of the rel=author markup in search results. Once implemented, authors are given a very prominent treatment on search results. It doesn’t reorder the results (yet) but it certainly highlights that result and likely drives a much higher click through rate. I was already interested in rel=author, but […]
