US Desktop Search Volume Trend

// Welcome to the US Desktop Search Volume Trend Page

(This page will be updated monthly.)

US desktop search volume on a monthly basis from December 2004 to present (December 2015). Data is compiled from comScore qSearch and Nielsen//NetRatings MegaView Search reports.

Commentary

US Desktop Search Query Trend

December saw more negative numbers with a 6.96% decrease, year over year, in desktop search volume. Every month in 2015 had lower desktop query volume than the same month in 2014. Every. Month.

It gets even more interesting when you look at the yearly growth rate in desktop search.

US Desktop Search Query Yearly Growth

I’m calculating this a bit different than in the past. I used to simply take the December reading as the benchmark but now I’m doing it the right way. That means I’m adding up the monthly volume reported so that I can compare the total search volume from one year to the next.

When you do that an astounding fact comes to light. Desktop search volume has decreased the past two years. In 2013, we saw 230,242 million searches. The next two years come in at 220,797 and 214,609.

So not only has mobile search eclipsed desktop search, we’re seeing a small erosion in desktop searches as well.