I had the opportunity to attend last night’s Churchill Club event held at the Computer History Museum that brought together Amit Singhal, Ben Gomes and Matt Cutts. Inside Google’s Search Office marked the first time the three have appeared together. If that wasn’t enough, the event was moderated by Danny Sullivan who is both incredibly […]
Google+ has seen unprecedented adoption over the last month and it is clearly the best social effort Google has produced to date. But why is Google pursuing social in the first place? G+ Some see G+ as proof that Google is chasing tail lights, while others see it as a natural extension of Google’s mission, […]
If you work with me for any amount of time you’ll likely hear some of my stories and analogies. One of my favorites is an old direct marketing story passed down to me when I was just getting started. The Pen Salesman There once was a pen salesman who had two types of pens. One […]
(This post is an experiment of sorts since I’m publishing it before my usual hard core editing. I’ll be going back later to edit and reorganize so that it’s a bit less Jack Kerouac in style. I wanted to publish this version now so I could get some feedback and get back to my client […]
Did Google put you in Panda Jail? Image credit: Alex Pilchin Many of the hundreds of Panda blog posts contain theories and advice on how to get out of Panda Jail. I’m going to review some of the more popular recommendations to show you why they’re both completely right but absolutely pointless at the same […]
I love a good spreadsheet full of numbers and columns that I can filter and manipulate. But when I begin keyword research it’s not about numbers, it’s about user intent and query syntax. It’s about finding the right modifiers. Google Related Searches Google related searches is a powerful way to gather keyword intelligence. You’ll find […]
On Friday, Google released a list of questions to help guide publishers who have been impacted by the Panda update. Because Google can’t (or won’t) give specifics about their algorithm, we’re always left to read between the lines, trying to decipher the true meaning behind the words. Statements by Matt Cutts are given the type […]
Starting this month Google will begin to use a version of the Bush Doctrine to fight web spam. Google will preemptively penalize sites. Google Bush Doctrine The main tenant of the Bush Doctrine surrounded the idea of preemptive war. Google has decided to adopt this philosophy in dealing with the rampant manipulation of trust and […]
Yesterday Google launched Google +1. After firing up Haircut 100 and reading Danny Sullivan’s review I sat down and gave Google +1 a try myself. Here’s what I learned and why I think Google +1 is the start of a war for social data and your attention. What is Google +1? Google +1 delivers a […]
I’ve been thinking a lot lately about link building. The term has always made me uneasy, in part because it feels manufactured. My mind conjures up an image of an assembly line where link after link rolls down a drab conveyor belt. It feels wrong because links are supposed to be organic. Way back when […]
