Search Engines Are Like Blind Five Year Olds

// // September 17th 2008 // SEO

Blind Five Year Old

I often tell people interested in search engine optimization (SEO) that the trick is to think of search engines like they're blind five year olds. Not only does this get people's attention (and quick) but it helps to guide and simplify many SEO decisions.

Search engines don't care if your site is pretty. They are essentially blind and can't rate your site based on a gorgeous color palette, stunning photos or thrilling Flash animation. I'm not saying the site shouldn't look good, but that isn't going to help your SEO efforts, and in some cases it will actually hurt them.

You do need to tell search engines exactly what a page is about (a couple of times) and where to go next. In short, search engines are easily distracted. Sound a bit like a five year old?

Search engines are attempting to emulate our own evaluations of a site or page. The search algorithm is a form of artificial intelligence. I'm not an AI expert, but reaching the level of a five year old for such a complex task is quite a success. So please don't misinterpret this as a swipe at search engines.

Words are of great importance to search engines. It's one of the easiest ways it can categorize a page. But it is not reading the page like you or I. A search engine wouldn't score well on a reading comprehension test. Instead it's trying to understand the page by what words are most prominent, based on the number of times a word is mentioned and the size and placement of those words.

This is, in part, how a five year old is going to categorize something they're reading. Repetition, as any parent can attest, is essential to a child's comprehension. Green Eggs and Ham anyone?

Green Eggs and Ham

Repetition is good for adults too. An old public speaking adage states that you need to repeat yourself at least three times since only a third of your audience is listening at any given time. In fact, most of the blind five year old principles will also help 'real' users better understand your site and content.

It becomes easy to come up with blind five year old examples once you embrace the idea.

A five year old will pay more attention to the title of a book and the synopsis mom or dad provides prior to reading. Done appropriately, these things provide the child an easy context. A search engine wants the same thing and craves a concise page title and seeks to compile a compelling snippet.

Search engines, like five year olds, will gravitate towards words that are bigger on the page or in bold. They'll be equated with having greater value to the page than the smaller words. (Suspension of the blind portion of the principle is necessary here.)

Five year olds and search engines rarely understand wit or irony. That clever double-entendre you've used for your most recent blog post will only confuse the search engine. Use your wit, but use it judiciously and in the right places.

Give your five year old consistent easy to follow directions if you want them to get to a desired destination. Likewise, for best results, give a search engine consistent site navigation that is easy to follow.

A blind five year old will need detailed descriptions of any photos. A search engine is no different. IMG_001.JPG isn't going to cut it.

A five year old can also, instinctively, determine if you're 'good' or 'bad'. You might fool a child with a 'got your nose' prank a few times, but deep down they've got your number. So don't go off and try a bunch of black hat techniques in an effort to game the algorithm.

I could go on, but I think you get the point. While not all SEO techniques fit this model, blind five year old principles are the foundation of SEO and make your site and content easier to understand.

Postscript: Leave A Comment // Subscribe (RSS Feed)

The Next Post:
The Previous Post:

19 trackbacks/pingbacks

  1. Pingback: Use the NOINDEX Tag If You 'Blog For Yourself' | Blind Five Year Old on September 20, 2008
  2. Pingback: Use Wordle As A Keyword Density Tool | Blind Five Year Old on September 23, 2008
  3. Pingback: Google Search Algorithm Needs Digg Tutor | Blind Five Year Old on October 10, 2008
  4. Pingback: Success By A Thousand Optimizations | Blind Five Year Old on November 5, 2008
  5. Pingback: Google SearchWiki Turns You Into Free Mechanical Turk | Blind Five Year Old on November 21, 2008
  6. Pingback: SEO Holy Trinity | Blind Five Year Old on January 6, 2009
  7. Pingback: The Worst Site in the Best Neighborhood | Blind Five Year Old on January 22, 2009
  8. Pingback: How To See What Googlebot Sees | Blind Five Year Old on March 4, 2009
  9. Pingback: Google + Microformats = Rich Snippets | Blind Five Year Old on May 15, 2009
  10. Pingback: Bling Search Engine | Bling | Blind Five Year Old on June 4, 2009
  11. Pingback: How To Write for Search Engines | Search Engines are Readers Too | Blind Five Year Old on June 11, 2009
  12. Pingback: Nofollow Change is about Usability | Blind Five Year Old on June 29, 2009
  13. Pingback: San Francisco Giants SEO | Giants Building | Blind Five Year Old on September 29, 2009
  14. Pingback: The Best Search Engine Optimization & Marketing Resources : Stephen Pickering on October 22, 2009
  15. Pingback: Stop Writing for People, Start Writing for Search Engines | Blind Five Year Old on January 17, 2011
  16. Pingback: VALSY » Scrivere per i motori di ricerca on January 18, 2011
  17. Pingback: The Fresh Content Myth: Illustrated with Cats on April 14, 2011
  18. Pingback: How to Optimize Your Images For Search Engines on August 23, 2013
  19. Pingback: SEO Is Stone Soup on March 17, 2014

Comments About Search Engines Are Like Blind Five Year Olds

// 3 comments so far.

  1. Martin Oxby // October 18th 2013

    I like this analogy and it is actually helpful, might consider something like it when explaining page targeting to clients.

    As this was originally written a good number of years ago, do you think Google is any better now at gauging visual user experience given the period of ‘instant previews’ and the new ‘holistic’ look at keyword targeting, or do you think the lack of visuals is still just as much a hinderance to search engines?

  2. Takeshi Young // March 17th 2014

    So given Google’s recent updates, would you consider them more 8-10 year olds? Also, they’re not quite blind anymore either since they actually take a look at the visual layout of your page.

  3. AJ Kohn // March 17th 2014

    Takeshi,

    Yes, Google has gotten smarter since I first established the company. I’d say we’re at about 7-8 years old and they can see in some hazy way so … Seven Year Old With Cataracts – not nearly as catchy :)

Who Are You?

Your Email Address

Your Website

You can follow any responses to this entry via its RSS comments feed. You may also leave a trackback by clicking this link.