Bling Search Engine
Since the launch of Microsoft’s Bing I’ve received traffic from ‘bling’ keywords: bling search engine, bling paid search, bling search real time.
Search is funny that way. A small misspelling by the user is matched to a variant of my blog name. The one letter difference between blind and bling seems big to a person but doesn’t amount to much for a search engine. It’s yet another example of my blind five year old theory on search engines.

I don’t know, maybe they should have named it Bling.
Bling is catchy and has an established vernacular. They could have used all sorts of celebrity endorsements about needing to find their bling. I can see the tag line.
“Search for your Bling!”
