Should You Submit Your Own Content To Social Sites?

// // January 15th 2009 // Marketing + Social Media

Is it ethical to submit your own content to social sites?

Should you Digg your own blog post? Should you bookmark it on Delicious? How about Stumbling it too? (If you can.)

promote your own content on social sites

My answer? Yes.

If you're not confident enough to promote your own content, why would others do it for you? Sure, in a perfect world you want others to get the ball rolling but inertia remains high. In this instance, don't rely on the kindness of strangers.

Remember, you're not trying to game the system. You simply want to give your content the best chance to find an audience. Would you exclude your content from being indexed by Google? Heck no!

Would you refrain from Tweeting about a new blog post or exclude your own blog from your FriendFeed? Of course not!

Again, what happens to your content once it is submitted is out of your control. It could sit there in a corner doing nothing or it might find an audience who likes and shares it with friends. But it's up to you to ensure it's there in the first place.

Submitting versus spamming

Moderation in all things. Don't go overboard. If you're cranking out a lot of content, not all of it might be worthy of being submitted to every site. Pick your spots. Learn what works best on Reddit versus Digg. Figure out what content is most interesting to those using StumbleUpon.

Your personal brand will suffer if you are labeled a spammer, so don't over submit your content.

Self submission increases content quality

Before you submit your own content, ask yourself if it is really worth submitting. If you hesitate that should tell you something. Again, you must be confident, and proud, of your content to submit it to social sites.

Use self submission as a filter to make your content better. It'll help you deliver more value to readers and increase the chances of natural social media adoption.

No one likes a know it all

For best results you should participate on these sites. Not only will you better understand them but you can help and promote others. After all, these are social sites. Take as little as 15 minutes out of each day to promote recent posts by your favorite blogs or newly discovered websites.

Only promoting your own content makes you look selfish, vain, condescending and insecure all at the same time. But never promoting your own content might make you invisible.

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