Maybe I didn’t make it clear. The trigger for the remarketing campaign to start dropped from 500 to 100. So smaller sites can now participate. It’s a good thing from my point of view.

“…the remarketing list number has seemingly changed from 500 to 100.”

re-marketing is huge, just wish Google didn’t control so much of the pie.

Well it’s a good thing you asked for a reference because the remarketing list number has seemingly changed from 500 to 100.

Pretty much. The group you want to target via remarketing must reach 500 before Google activates that campaign. So you start collecting via that rule and cookie and when that audience reaches 500 your campaign becomes eligible.

A big word of caution here. Your campaign will not begin to serve ads until your Audience reaches 500 users.

Does this mean your site has to have 500 unique visitors before each campaign will start and your ads will show?

Great great great article (is that too spammy lol). I have been looking at retargeting campaigns and doing some research for a while now and in so doing so have noticed “when” I am been re targeted too as well ((quite often and in unusual places)

Just a quick question – in your experience is their any way of filtering out someone who has bought / booked a room etc?

Thanks agian