Your search for the word(s) "author" resulted in the following posts:

How To Get Out of Panda Jail

Meta: 06.29.11 // SEO // 9 Comments →

Did Google put you in Panda Jail? Image credit: Alex Pilchin Many of the hundreds of Panda blog posts contain theories and advice on how to get out of Panda Jail. I’m going to review some of the more popular recommendations to show you why they’re both completely right but absolutely pointless at the same [...]

Google Related Searches

Meta: 06.13.11 // SEO // 18 Comments →

I love a good spreadsheet full of numbers and columns that I can filter and manipulate. But when I begin keyword research it’s not about numbers, it’s about user intent and query syntax. It’s about finding the right modifiers. Google Related Searches Google related searches is a powerful way to gather keyword intelligence. You’ll find [...]

Translating Panda Questions

Meta: 05.08.11 // SEO // 2 Comments →

On Friday, Google released a list of questions to help guide publishers who have been impacted by the Panda update. Because Google can’t (or won’t) give specifics about their algorithm, we’re always left to read between the lines, trying to decipher the true meaning behind the words. Statements by Matt Cutts are given the type [...]

Google Preemptive Penalties

Meta: 04.01.11 // Humor + SEO // 2 Comments →

Starting this month Google will begin to use a version of the Bush Doctrine to fight web spam. Google will preemptively penalize sites. Google Bush Doctrine The main tenant of the Bush Doctrine surrounded the idea of preemptive war. Google has decided to adopt this philosophy in dealing with the rampant manipulation of trust and [...]

Google +1 Analysis

Meta: 03.31.11 // SEO + Social Media // 12 Comments →

Yesterday Google launched Google +1. After firing up Haircut 100 and reading Danny Sullivan’s review I sat down and gave Google +1 a try myself. Here’s what I learned and why I think Google +1 is the start of a war for social data and your attention. What is Google +1? Google +1 delivers a [...]

Link Gardening

Meta: 03.25.11 // SEO // 2 Comments →

I’ve been thinking a lot lately about link building. The term has always made me uneasy, in part because it feels manufactured. My mind conjures up an image of an assembly line where link after link rolls down a drab conveyor belt. It feels wrong because links are supposed to be organic. Way back when [...]

SEO and UX

Meta: 03.08.11 // SEO + Web Design // 6 Comments →

Search Engine Optimization (SEO) and User Experience (UX) are not at odds with each other. Done correctly, SEO and UX should be complimentary. Here’s why SEO and UX are like chocolate and peanut butter. Intent SEO is, when you get down to it, about meeting query intent. This goes well beyond the traditional breakdown between [...]

Farmer Update About Sites Not Content

Meta: 02.27.11 // SEO // 25 Comments →

The recent algorithm change by Google, dubbed by Danny Sullivan as the Farmer Update, was “designed to reduce rankings for low-quality sites …” The emphasis is mine. I think that emphasis is important because the Farmer Update was not a content level algorithm change. Google did not suddenly get better at analyzing the actual quality [...]

Google Doesn’t Trust Us

Meta: 02.25.11 // Rant + SEO // 10 Comments →

Yesterday Google rolled out an algorithm change “designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.” Google’s share of the search market must have been suffering, right? Wrong. comScore puts Google at 63.0% in January 2009, 65.4% in [...]

The Link Graph Is Broken

Meta: 02.17.11 // SEO // 14 Comments →

Is the SEO community really surprised by the link revelations that have been in the news recently? Anyone who is surprised clearly hasn’t done much (if any) link research lately. Because link abuse is rampant. For example, using Open Site Explorer I reviewed backlinks to a specific page for a top 500 trafficked site. Lo [...]