Infographics are (still) popular. Clients ask me about them all the time. I ask them to tell me about the last three infographics they remembered. The response is generally full of stammering as they grope for an answer. Rarely do I get specifics. Even when I do they say things like ‘that infographic about craft […]
Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That’s why so much misinformation exists on the topic. So before you run off and get all your friends to Tweet your post (or worse yet buy Likes etc.), read on to […]
Blog commenting is the not-so-secret weapon to building your brand and authority. I’m not talking about comment spam or finding do follow blogs and littering them with links. No, the blog commenting I’m talking about lets you cut through the clutter and tap into the attention of creators. Participation Inequality To understand why blog commenting […]
A few months ago I offhandedly made a reference to KGO which stands for Knowledge Graph Optimization. Now, I know what you’re thinking. We need another acronym like another hole in the head! But over the past year I feel like there are a set of tactics that can help you optimize your site’s connection […]
(This post is a personal post about running Blind Five Year Old, building on similar posts for 2011 and 2012.) It’s nearly the end of February and I haven’t completed my now annual ‘What I Learned’ post. That should tell you that one of the things I learned is how quickly time gets away from […]
Every waking minute of every day we choose to do one thing or another. For a long time we didn’t have many choices. Hunt the mammoths or mind the fire. Read the bible or tend the crops. I can remember when we only got six television stations on an old black and white TV. But […]
Dog goes woof Cat goes meow Bird goes tweet and mouse goes squeak Cow goes moo Frog goes croak and the elephant goes toot Ducks say quack and fish go blub and the seal goes ow ow ow ow ow But theres one sound That no one knows What does the hummingbird say? What Does […]
(This is a personal post. While it does have a lot of marketing insight it’s also a bit introspective so you’ve been warned if that’s not your thing.) In the past year I’ve been interviewed by a number of folks. One of the questions that often comes up is who has influenced my work. I […]
Crawl optimization should be a priority for any large site looking to improve their SEO efforts. By tracking, monitoring and focusing Googlebot you can gain an advantage over your competition. Crawl Budget It’s important to cover the basics before discussing crawl optimization. Crawl budget is the time or number of pages Google allocates to crawl […]
This morning (thanks to a tip from Search Engine Roundtable) I began researching what looked like authorship snippets on Bing. While it’s only been an hour or so here’s what I’ve seen and what I think I’ve figured out. People Snippets The new faces (for the most part) showing up in Bing search results are […]
