How tough is it to use SlideShare to rank for a keyword term? Here’s my experiment with SlideShare SEO. The Term I selected the term ‘what is bounce rate’ because I see a number of questions surrounding this topic and had wanted to expand on my Bounce Rate vs Exit Rate blog post. According to [...]
Is information overload a problem our new digital society must solve or are we changing how we learn? Information Overload We’ve gone from a handful of TV channels to more than 500; from a few radio stations to streaming music on demand; from reading the local newspaper to reading publications from around the world. The [...]
Is Google building an influence metric? I think so. And they’re doing it by mapping the engagement graph. Connecting the Dots On June 3rd Google acquired PostRank. On June 7th Google began supporting authorship. On June 28th Google began to highlight authors in search results, the same day they launched launched Google+. The next day [...]
Why are you still submitting your site and articles to directories? Sure, there was a time when directories were valuable. But that time has passed. So stop feeding their business and build your own instead. Page Rank Ponzi Directories are essentially a form of PageRank ponzi. They use your content to build their business – [...]
Over the last two and a half years I’ve become convinced that Google performs rich categorization of sites and queries. The signs are plain as day and the impact is substantial. Categorization allows Google to apply algorithmic changes by category as well as deliver more relevant and diverse search results. Site Categorization In late 2008 [...]
I had the opportunity to attend last night’s Churchill Club event held at the Computer History Museum that brought together Amit Singhal, Ben Gomes and Matt Cutts. Inside Google’s Search Office marked the first time the three have appeared together. If that wasn’t enough, the event was moderated by Danny Sullivan who is both incredibly [...]
Google+ has seen unprecedented adoption over the last month and it is clearly the best social effort Google has produced to date. But why is Google pursuing social in the first place? G+ Some see G+ as proof that Google is chasing tail lights, while others see it as a natural extension of Google’s mission, [...]
If you work with me for any amount of time you’ll likely hear some of my stories and analogies. One of my favorites is an old direct marketing story passed down to me when I was just getting started. The Pen Salesman There once was a pen salesman who had two types of pens. One [...]
(This post is an experiment of sorts since I’m publishing it before my usual hard core editing. I’ll be going back later to edit and reorganize so that it’s a bit less Jack Kerouac in style. I wanted to publish this version now so I could get some feedback and get back to my client [...]
Overshadowed by the Google+ launch was the implementation of the rel=author markup in search results. Once implemented, authors are given a very prominent treatment on search results. It doesn’t reorder the results (yet) but it certainly highlights that result and likely drives a much higher click through rate. I was already interested in rel=author, but [...]
