Your search for the word(s) "author" resulted in the following posts:

New Ways To Track Keyword Rank

Meta: 01.13.13 // Analytics + SEO // 83 Comments →

Tracking keyword rank is as old as the SEO industry itself. But how you do (and use) it is changing. Are you keeping up? This post covers how I create and use rank indexes and introduces a new and improved way to track rank in Google Analytics. Rankaggedon In December of 2012 both Raven and Ahrefs […]

2013 Internet, SEO and Technology Predictions

Meta: 12.31.12 // Advertising + Marketing + SEO + Social Media + Technology // 15 Comments →

I’ve made predictions for the past four years (2009, 2010, 2011, 2012) and think I’ve done pretty well as a prognosticator. I’m sometimes off by a year or two and many of my predictions are wrong where my predictions were more like personal wishes. But it’s interesting to put a stake in the ground so […]

Content Recall

Meta: 09.19.12 // Marketing + SEO // 37 Comments →

“Produce great content.” No doubt you’ve heard this phrase over and over again as content marketers bask in the sun of Google’s animal algorithm updates. You’ve probably even heard it from me. But what is great content? It’s a dreadfully fuzzy term that often disintegrates into a less that satisfactory ‘I know it when I […]

I Don’t Guest Blog

Meta: 07.15.12 // SEO // 75 Comments →

I don’t guest blog. Resist Penguin Panic You can’t throw a rock these days without hitting upon advice and tips on guest blogging. It’s not a new practice but interest and activity has spiked now that the Penguin update has made getting links more difficult. The theory goes that you’re trading your content for exposure and a […]

Twitter Cards Are Rich Snippets For Tweets

Meta: 06.18.12 // SEO + Social Media + Technology // 28 Comments →

On Thursday Twitter announced something called Twitter Cards. What are Twitter Cards? They’re essentially rich snippets for Tweets and I predict they’re going to be essential for making your content more portable. Twitter Cards There are actually three different types of cards: summary, photo and player. The summary is the default card while the photo and […]

Bing Linked Pages

Meta: 02.23.12 // SEO // 8 Comments →

Yesterday Bing launched Linked Pages which allows you to “have more control in how you show up on Bing.” Is this Bing’s answer to rel=author? If it is, it’s not a very good one. Here’s my experience and analysis. Bing Linked Pages Linking Pages on Bing is very easy. To start you simply go to […]

Rich Snippets Testing Tool Bookmarklet

Meta: 02.12.12 // SEO + Technology // 69 Comments →

Did you implement your Google Authorship markup correctly? Is your review microformat being recognized by Google? The best way to find out is to run it through Google’s Rich Snippets Testing Tool. Rich Snippets Testing Tool Bookmarklet I’ve been using Google’s Rich Snippets Testing Tool heavily as I help readers diagnose Authorship markup issues. This […]

What Is SEO?

Meta: 02.04.12 // SEO // 30 Comments →

What is SEO? The acronym stands for Search Engine Optimization. But the definition of SEO is a more difficult question. It’s not what it once was, that’s for sure. The problem is, I see references to outdated definitions of SEO on a fairly regular basis. If you have arrived here thinking SEO is a sham, […]

Google+ SEO

Meta: 01.20.12 // SEO + Social Media // 230 Comments →

This comprehensive Google+ SEO guide covers every aspect and angle of Google+ and how it impacts search. My normal TL;DR has been replaced with a Google+ SEO Best Practices section located at the bottom of this post. I will be periodically updating this post (updated January 23, 2012) as things inevitably change. Please don’t hesitate […]

2012 Internet, SEO and Technology Predictions

Meta: 12.27.11 // Analytics + SEO + Technology // 8 Comments →

It’s time again to gaze into my crystal ball and make some predictions for 2012. 2012 Predictions For reference, here are my predictions for 2011, 2010 and 2009. I was a bit too safe last year so I’m making some bold predictions this time around. Chrome Becomes Top Browser Having already surpassed Firefox this year, […]