Your search for the word(s) "author" resulted in the following posts:

Is Click Through Rate A Ranking Signal?

Meta: 06.24.15 // SEO // 60 Comments →

Are click through rates on search results a ranking signal? The idea is that if the third result on a page is clicked more often than the first that it will, over time, rise to the second or first result. I remember this question being asked numerous times when I was just starting out in the […]

Do You Even Algorithm, Google?

Meta: 06.19.15 // SEO // 18 Comments →

It has been 267 days since the last Panda update. That’s 8 months and 25 days. Where’s My Panda Update? Obviously I’m a bit annoyed that there hasn’t been a Panda update in so long because I have a handful of clients who might (fingers crossed) benefit from having it deployed. They were hit and […]

Non-Linking URLs Seen As Links

Meta: 03.20.15 // SEO // 27 Comments →

(This post has been updated so make sure you read all the way to the bottom.) Are non-linking URLs (pasted URLs) seen as links by Google? There’s long been chatter and rumor that they do among various members of the SEO community. I found something the other day that seems to confirm this. Google Webmaster […]

Roundup Posts

Meta: 02.26.15 // Marketing + Rant // 37 Comments →

I’m increasingly conflicted about roundup posts. You know, the kind where 23 experts answer one burning question and their answers are all put together in one long blog post. Instant content! I don’t produce roundup posts, rarely read them and infrequently contribute to them. Roundup Dynamics The dynamics of a roundup post are pretty clear. The […]

We Want To Believe

Meta: 01.20.15 // Marketing + SEO + Social Media // 5 Comments →

Fake news and images are flourishing and even Snopes can’t hold back the tide of belief. Marketers should be taking notes, not to create their own fake campaigns but to understand the psychology that makes it possible and connect that to digital marketing trends. We Want To Believe Agent Mulder, of the X-Files, was famous for his desire to […]

The Rich Snippets Algorithm

Meta: 08.20.14 // SEO // 73 Comments →

There’s been a tremendous amount of chatter recently about rich snippets vanishing from Google search results, whether it’s Amazon losing their review aggregate snippets or a wholesale reduction in video snippets. What we’re really talking about are changes to the rich snippets algorithm. That’s right, we need to go deeper. There’s an algorithm within the […]

Twitter Analytics

Meta: 08.11.14 // Analytics + Social Media // 22 Comments →

What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened nearly a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. But … I’m tired of waiting. […]

You Won’t Remember That Infographic

Meta: 06.25.14 // Marketing + SEO // 46 Comments →

Infographics are (still) popular. Clients ask me about them all the time. I ask them to tell me about the last three infographics they remembered. The response is generally full of stammering as they grope for an answer. Rarely do I get specifics. Even when I do they say things like ‘that infographic about craft […]

Social Signals and SEO

Meta: 04.07.14 // SEO + Social Media // 132 Comments →

Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That’s why so much misinformation exists on the topic. So before you run off and get all your friends to Tweet your post (or worse yet buy Likes etc.), read on to […]

The Ridiculous Power of Blog Commenting

Meta: 03.25.14 // Marketing + SEO // 163 Comments →

Blog commenting is the not-so-secret weapon to building your brand and authority. I’m not talking about comment spam or finding do follow blogs and littering them with links. No, the blog commenting I’m talking about lets you cut through the clutter and tap into the attention of creators. Participation Inequality To understand why blog commenting […]