Comments on: Google SEM 101: Phrase Match and Exact Match http://www.blindfiveyearold.com/google-sem-101-phrase-match-and-exact-match?utm_source=rss&utm_medium=rss&utm_campaign=google-sem-101-phrase-match-and-exact-match SEO, SEM, Marketing and Technology sprinkled with Sports, Parenting and Rants Tue, 07 Feb 2012 18:48:19 +0000 hourly 1 By: Aidy78 http://www.blindfiveyearold.com/google-sem-101-phrase-match-and-exact-match#comment-4579 Aidy78 Tue, 24 Jan 2012 17:17:41 +0000 http://www.blindfiveyearold.com/?p=423#comment-4579 Reply to Col, Having different match types for the same KP is a good idea. You have red balloons on exact match and phrase match. User types in red balloons - if it is cheaper on a phrase match option then google will use the phrase match KP. Reply to Col,

Having different match types for the same KP is a good idea.

You have red balloons on exact match and phrase match. User types in red balloons – if it is cheaper on a phrase match option then google will use the phrase match KP.

]]> By: Vinod Mohite http://www.blindfiveyearold.com/google-sem-101-phrase-match-and-exact-match#comment-3771 Vinod Mohite Sat, 24 Dec 2011 07:38:46 +0000 http://www.blindfiveyearold.com/?p=423#comment-3771 Nice Article Nice Article

]]> By: What’s the difference between broad match, phrase match and exact match in Google search results?? | | Internet marketing, SEO marketing, web design, network marketing, affiliate marketing http://www.blindfiveyearold.com/google-sem-101-phrase-match-and-exact-match#comment-3673 What’s the difference between broad match, phrase match and exact match in Google search results?? | | Internet marketing, SEO marketing, web design, network marketing, affiliate marketing Tue, 20 Dec 2011 21:26:59 +0000 http://www.blindfiveyearold.com/?p=423#comment-3673 [...] To read the full article about how to use exact match, phrase match, broad match for targeted search in Google  [...] [...] To read the full article about how to use exact match, phrase match, broad match for targeted search in Google  [...]

]]> By: Nick http://www.blindfiveyearold.com/google-sem-101-phrase-match-and-exact-match#comment-3671 Nick Tue, 20 Dec 2011 20:40:03 +0000 http://www.blindfiveyearold.com/?p=423#comment-3671 Very clear explanation of google keywords for exact match, phrase match and broad match. I will create link to your web site. Thanks Very clear explanation of google keywords for exact match, phrase match and broad match.

I will create link to your web site.
Thanks

]]> By: A 10 minute guide to SEO and PPC for PR people « In Front Of Your Nose: An online PR blog http://www.blindfiveyearold.com/google-sem-101-phrase-match-and-exact-match#comment-3394 A 10 minute guide to SEO and PPC for PR people « In Front Of Your Nose: An online PR blog Fri, 02 Dec 2011 14:13:56 +0000 http://www.blindfiveyearold.com/?p=423#comment-3394 [...] both on a global and a local basis. It breaks down figures based on broad, phrase or exact match (go here for an explanation). It is important to understand these distinctions. Too often I have seen PR people quoting broad [...] [...] both on a global and a local basis. It breaks down figures based on broad, phrase or exact match (go here for an explanation). It is important to understand these distinctions. Too often I have seen PR people quoting broad [...]

]]> By: Jean http://www.blindfiveyearold.com/google-sem-101-phrase-match-and-exact-match#comment-2801 Jean Wed, 05 Oct 2011 00:50:41 +0000 http://www.blindfiveyearold.com/?p=423#comment-2801 I found the post very helpful! I am rather a newbie at Adwords, and I am responding to the question previous, from COL. Thanks for "phrasing" it for me! I was wondering the same, as I just switched out a Campaign for what I thought was a better designed one, and one of the major switches was that I chose less keywords, but included broad, phrase and exact for each one. Now it's only been a few days so far but my traffic has dropped by more than half. The CTR has risen slightly and I noticed I seem to be paying a higher CPC for the same keywords. If anyone has any experiences/insights with this I'd love to hear about it. I found the post very helpful! I am rather a newbie at Adwords, and I am responding to the question previous, from COL. Thanks for “phrasing” it for me!

I was wondering the same, as I just switched out a Campaign for what I thought was a better designed one, and one of the major switches was that I chose less keywords, but included broad, phrase and exact for each one.

Now it’s only been a few days so far but my traffic has dropped by more than half. The CTR has risen slightly and I noticed I seem to be paying a higher CPC for the same keywords.

If anyone has any experiences/insights with this I’d love to hear about it.

]]> By: Col http://www.blindfiveyearold.com/google-sem-101-phrase-match-and-exact-match#comment-2523 Col Tue, 23 Aug 2011 13:19:35 +0000 http://www.blindfiveyearold.com/?p=423#comment-2523 Great post and the Excel tips were much appreciated! Question for you - I was talking to an Adwords customer service representative from Google today (yes, I know...they actually exist! Think it's a new thing for setting up new campaigns). Anyway, she advised NOT having the same keyphrase on multiple match types. I queried this and told her I had seen plenty of campaigns where this is the case but she insisted that it "creates competition between the the two keyphrases for the bid". I pressed her on why this might be a bad thing but I didn't quite get the explanation. I think what she was implying was that you end up bidding against yourself and therefore costing yourself more money? Is this correct? Any thoughts on this? Great post and the Excel tips were much appreciated!

Question for you – I was talking to an Adwords customer service representative from Google today (yes, I know…they actually exist! Think it’s a new thing for setting up new campaigns). Anyway, she advised NOT having the same keyphrase on multiple match types. I queried this and told her I had seen plenty of campaigns where this is the case but she insisted that it “creates competition between the the two keyphrases for the bid”.

I pressed her on why this might be a bad thing but I didn’t quite get the explanation. I think what she was implying was that you end up bidding against yourself and therefore costing yourself more money?

Is this correct? Any thoughts on this?

]]> By: Jennifer http://www.blindfiveyearold.com/google-sem-101-phrase-match-and-exact-match#comment-1119 Jennifer Fri, 01 Oct 2010 18:45:17 +0000 http://www.blindfiveyearold.com/?p=423#comment-1119 Great article I found it very helpful, Thank you! Great article I found it very helpful, Thank you!

]]> By: aj http://www.blindfiveyearold.com/google-sem-101-phrase-match-and-exact-match#comment-1061 aj Thu, 22 Jul 2010 03:02:21 +0000 http://www.blindfiveyearold.com/?p=423#comment-1061 Thanks Mike and yes the & will essentially do the same thing. It's my understanding that you need the extra quotation marks since that's how you declare that it's a text string. Thanks Mike and yes the & will essentially do the same thing.

It’s my understanding that you need the extra quotation marks since that’s how you declare that it’s a text string.

]]> By: Mike http://www.blindfiveyearold.com/google-sem-101-phrase-match-and-exact-match#comment-1060 Mike Wed, 21 Jul 2010 16:17:38 +0000 http://www.blindfiveyearold.com/?p=423#comment-1060 Cool - hadn't checked out the CONCATENATE formula before. There is also another method for doing the same - =""""&$A2&"""" and ="["&$A2&"]" The cell value would read "bird bath" and [bird bath] basically the "&" allows you to insert additional cell content within your currently highlighted cell content. The additional quotation marks simply denotes that content within the quotation marks is text. Not sure why you need 4 quotation marks for the first example but hey it works..! Cool – hadn’t checked out the CONCATENATE formula before. There is also another method for doing the same –

=”"”"&$A2&”"”"
and
=”["&$A2&"]”

The cell value would read “bird bath” and [bird bath]

basically the “&” allows you to insert additional cell content within your currently highlighted cell content. The additional quotation marks simply denotes that content within the quotation marks is text. Not sure why you need 4 quotation marks for the first example but hey it works..!

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