Comments on: Google SEM 101: Phrase Match and Exact Match

By: Judy Mills

Judy Mills — Sat, 29 Sep 2012 06:57:43 +0000

Thanks for explaining clearly the difference between broad, phrase and exact match terms.
Also for the instructions to create the lists in excel.

By: Aidy78

Aidy78 — Tue, 24 Jan 2012 17:17:41 +0000

Reply to Col,

Having different match types for the same KP is a good idea.

You have red balloons on exact match and phrase match. User types in red balloons – if it is cheaper on a phrase match option then google will use the phrase match KP.

By: Vinod Mohite

Vinod Mohite — Sat, 24 Dec 2011 07:38:46 +0000

Nice Article

By: What’s the difference between broad match, phrase match and exact match in Google search results?? | | Internet marketing, SEO marketing, web design, network marketing, affiliate marketing

Tue, 20 Dec 2011 21:26:59 +0000

[...] To read the full article about how to use exact match, phrase match, broad match for targeted search in Google [...]

By: Nick

Nick — Tue, 20 Dec 2011 20:40:03 +0000

Very clear explanation of google keywords for exact match, phrase match and broad match.

I will create link to your web site.
Thanks

By: A 10 minute guide to SEO and PPC for PR people « In Front Of Your Nose: An online PR blog

Fri, 02 Dec 2011 14:13:56 +0000

[...] both on a global and a local basis. It breaks down figures based on broad, phrase or exact match (go here for an explanation). It is important to understand these distinctions. Too often I have seen PR people quoting broad [...]

By: Jean

Jean — Wed, 05 Oct 2011 00:50:41 +0000

I found the post very helpful! I am rather a newbie at Adwords, and I am responding to the question previous, from COL. Thanks for “phrasing” it for me!

I was wondering the same, as I just switched out a Campaign for what I thought was a better designed one, and one of the major switches was that I chose less keywords, but included broad, phrase and exact for each one.

Now it’s only been a few days so far but my traffic has dropped by more than half. The CTR has risen slightly and I noticed I seem to be paying a higher CPC for the same keywords.

If anyone has any experiences/insights with this I’d love to hear about it.

By: Col

Col — Tue, 23 Aug 2011 13:19:35 +0000

Great post and the Excel tips were much appreciated!

Question for you – I was talking to an Adwords customer service representative from Google today (yes, I know…they actually exist! Think it’s a new thing for setting up new campaigns). Anyway, she advised NOT having the same keyphrase on multiple match types. I queried this and told her I had seen plenty of campaigns where this is the case but she insisted that it “creates competition between the the two keyphrases for the bid”.

I pressed her on why this might be a bad thing but I didn’t quite get the explanation. I think what she was implying was that you end up bidding against yourself and therefore costing yourself more money?

Is this correct? Any thoughts on this?

By: Jennifer

Jennifer — Fri, 01 Oct 2010 18:45:17 +0000

Great article I found it very helpful, Thank you!

By: aj

aj — Thu, 22 Jul 2010 03:02:21 +0000

Thanks Mike and yes the & will essentially do the same thing.

It’s my understanding that you need the extra quotation marks since that’s how you declare that it’s a text string.