Comments on: Don’t Average CTR http://www.blindfiveyearold.com/dont-average-ctr?utm_source=rss&utm_medium=rss&utm_campaign=dont-average-ctr SEO, SEM, Marketing and Technology sprinkled with Sports, Parenting and Rants Wed, 22 May 2013 02:07:49 +0000 hourly 1 By: Jeremy Post http://www.blindfiveyearold.com/dont-average-ctr#comment-1153 Jeremy Post Mon, 08 Nov 2010 19:11:28 +0000 http://www.blindfiveyearold.com/?p=2866#comment-1153 Definitely important when calculating Average Position as well. For CPC reports, remember to multiply total impressions by average position for each line in your report (keyword, adgroup, campaign, etc).

Sum this column and divide by the sum or all impressions. This number is your true Average Position.

]]> By: Rob Diana http://www.blindfiveyearold.com/dont-average-ctr#comment-1151 Rob Diana Mon, 08 Nov 2010 14:48:58 +0000 http://www.blindfiveyearold.com/?p=2866#comment-1151 Ah yes, the difference between a basic average and a weighted average! It is amazing how many people miss the value of the difference.

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