Comments on: Content Recall

By: Thank You, SEO Far | content muse

Thank You, SEO Far | content muse — Thu, 23 May 2013 15:42:47 +0000

[...] Stop Creating Great Content and Produce Memorable Content Instead [...]

By: An Evergreen Content Forest of Digital Marketing Resources | SEO Nick

An Evergreen Content Forest of Digital Marketing Resources | SEO Nick — Tue, 12 Mar 2013 12:24:18 +0000

[...] CONTENT RECALL [...]

By: Most Memorable Posts of 2012 - The Saloon of LIterature

Most Memorable Posts of 2012 - The Saloon of LIterature — Thu, 03 Jan 2013 17:37:58 +0000

[...] of the most inspiring posts for me last year was a piece about content recall by AJ Kohn, where he argued that we should strive to produce content that is memorable, rather than [...]

By: Is Google Image Search Worth a Marketing Look? - Content Muse, Anthony Pensabene Greenlane SEO

Mon, 17 Dec 2012 04:05:52 +0000

[...] don’t be a temporary gent; be a timeless one. Think about content’s legacy, not its immediacy. How will your brand be remembered when its pages are old and [...]

By: Around the Office: On the Importance of Websites, Building a Brand on Pinterest/Instagram, Making Meaningful Content, and More! - Kobayashi Online

Mon, 26 Nov 2012 15:39:49 +0000

[...] on tricking search engines, which change and improve their search algorithms constantly. Creating content that’s meaningful doesn’t just fill up space is a great way to build search recognition, but also build a community, brand value, awareness, [...]

By: Smooth Relation Building with Google Search Operators « Content Muse

Smooth Relation Building with Google Search Operators « Content Muse — Thu, 18 Oct 2012 13:08:49 +0000

[...] is a badass; however, if I wasn’t in the SEO industry, being a reporter or PR person, I may recall content he writes upon Google [...]

By: Resources from RVA Content Strategy Meetup

Resources from RVA Content Strategy Meetup — Wed, 26 Sep 2012 02:43:01 +0000

[...] Content Recall [...]

By: Dali Burgado

Dali Burgado — Mon, 24 Sep 2012 15:09:50 +0000

Hi AJ,

There are definite “ah has” in here for me. I thought this post was golden and then read your response to Anthony in one of your comments above:

“You build your brand through a story that is told in chapters.”

Brilliant.

I would also add that your unique way of storytelling along with the following elements that remain consistent in each blog post you write work for you and your branding:

your TL;DR at the end of each post
your unique yellow highlighting of key points
unique photos that make readers laugh
your delivery of the content

And not only does it work for you, it helps bring your personality and strikes a chord with readers.

And thank you for that point on modified branded search. Shares some real light on whether or not the content you publish over time is working for your brand or not. That’s definitely a Key Performance Indicator (KPI) I will be adding to monitor progress over time.

All this gave me the idea that I should survey my clients and asking them what the first thing that comes to mind when it comes to my work is (since I do a lot less writing/publishing).

Dali

By: Monday Morning SEO: Ads on Google Maps? | WebiMax Internet Marketing Blog

Monday Morning SEO: Ads on Google Maps? | WebiMax Internet Marketing Blog — Mon, 24 Sep 2012 13:27:20 +0000

[...] content for your pages. AJ Kohn gets a bit philosophical and practical on this topic in his post Stop Creating Great Content and Produce Memorable Content Instead. Ask yourself how you put a stamp on something that you’ve written so that people not only [...]

By: Iain

Iain — Fri, 21 Sep 2012 10:52:12 +0000

I like the phrase ‘compelling content’. It’s much more versatile than ‘high quality content’ and probably sits quite nicely next to ‘memorable content’. I particularly love this definition of ‘compelling’: “Evoking interest, attention, or admiration in a powerfully irresistible way.”