Google’s Authorship program is still a hot topic. A constant string of blog posts, conference sessions and ‘research’ projects about Authorship and the idea that it can be used as a ranking signal fill our community. Yet, the focus on the actual markup and clock-watching when AuthorRank might show up may not be the best use of […]
It’s been a frustrating few weeks of discussion about Authorship and Author Rank. Here I will present a few things that may give you some more context overall and, in particular, my point of view on things. Social Computing Research Just the other day Google revealed that it gave $1.2 million dollars in awards to […]
Yesterday a friend sent me an interesting screen capture of an Authorship search result. I’m not sure this result is here to stay but over the course of the next day I figured out how to replicate it and learned a lot along the way. Here’s what I found out. Authorship Bounce The instructions to […]
AuthorRank could be more disruptive than all of the Panda updates combined. That’s a bold statement but possible once you fully understand AuthorRank and how it could be applied to search results. What is AuthorRank? The idea behind AuthorRank is that your reputation as a content creator will influence the ranking of search results. Here’s […]
Yesterday Google launched a new Authorship home page and Author stats within Google Webmaster Tools. The continuing emphasis on Authorship is a clear signal of the importance of this feature within Google. Before reading up on Author stats, take a moment to learn how easy it is to implement Google authorship on your site or […]
Overshadowed by the Google+ launch was the implementation of the rel=author markup in search results. Once implemented, authors are given a very prominent treatment on search results. It doesn’t reorder the results (yet) but it certainly highlights that result and likely drives a much higher click through rate. I was already interested in rel=author, but […]
This blog is in a sad state. It was hacked and the recovery process wasn’t perfect. I should fix it and I should blog more! But my consulting business is booming. And almost all new business comes via referrals. There’s only so much time – that precious finite resource! So I shrug my digital shoulders […]
(This is a personal post so if that isn’t your thing then you should move on.) 2018 was a satisfying year because many of the issues that I surfaced last year and in prior years were resolved. I moved my business to expertise retainers, was more comfortable with success and stopped beating myself up (and […]
On August 1st, 2018 an algorithm update took 50% of traffic from a client site in the automotive vertical. An analysis of the update made me certain that the best course of action was … to do nothing. So what happened? Sure enough, on October 5th, that site regained all of its traffic. Here’s why […]
A lot of my work is on large consumer facing sites. As such, they get a tremendous amount of long-tail traffic. That’s right, long-tail search isn’t dead. But you might think so when you look at Google Search Console. I’ve found there’s more data in Google Search Console than you might believe. Here’s what I’m doing to […]
