Your search for the word(s) "author" resulted in the following posts:

Authorship Is Dead, Long Live Authorship

Meta: 10.24.13 // SEO // 64 Comments →

Google’s Authorship program is still a hot topic. A constant string of blog posts, conference sessions and ‘research’ projects about Authorship and the idea that it can be used as a ranking signal fill our community. Yet, the focus on the actual markup and clock-watching when AuthorRank might show up may not be the best use of […]

Build Your Authority Not Your Author Rank

Meta: 03.18.13 // SEO // 50 Comments →

It’s been a frustrating few weeks of discussion about Authorship and Author Rank. Here I will present a few things that may give you some more context overall and, in particular, my point of view on things. Social Computing Research Just the other day Google revealed that it gave $1.2 million dollars in awards to […]

Reading May Influence AuthorRank

Meta: 09.25.12 // SEO // 51 Comments →

Yesterday a friend sent me an interesting screen capture of an Authorship search result. I’m not sure this result is here to stay but over the course of the next day I figured out how to replicate it and learned a lot along the way. Here’s what I found out. Authorship Bounce  The instructions to […]

Author Rank

Meta: 03.30.12 // SEO // 208 Comments →

AuthorRank could be more disruptive than all of the Panda updates combined. That’s a bold statement but possible once you fully understand AuthorRank and how it could be applied to search results. What is AuthorRank? The idea behind AuthorRank is that your reputation as a content creator will influence the ranking of search results. Here’s […]

Author Stats

Meta: 12.15.11 // SEO // 3 Comments →

Yesterday Google launched a new Authorship home page and Author stats within Google Webmaster Tools. The continuing emphasis on Authorship is a clear signal of the importance of this feature within Google. Before reading up on Author stats, take a moment to learn how easy it is to implement Google authorship on your site or […]

How To Implement Rel=Author

Meta: 07.01.11 // SEO // 322 Comments →

Overshadowed by the Google+ launch was the implementation of the rel=author markup in search results. Once implemented, authors are given a very prominent treatment on search results. It doesn’t reorder the results (yet) but it certainly highlights that result and likely drives a much higher click through rate. I was already interested in rel=author, but […]

RankBrain Survival Guide

Meta: 06.09.16 // SEO // 37 Comments →

This is a guide to surviving RankBrain. I created it, in part, because there’s an amazing amount of misinformation about RankBrain. And the truth is there is nothing you can do to optimize for RankBrain. I’m not saying RankBrain isn’t interesting or important. I love learning about how search works whether it helps me in my […]

Do 404 Errors Hurt SEO?

Meta: 02.01.16 // SEO // 21 Comments →

Do 404 errors hurt SEO? It’s a simple question. However, the answer is far from simple. Most 404 errors don’t have a direct impact on SEO, but they can eat away at your link equity and user experience over time. There’s one variety of 404 that might be quietly killing your search rankings and traffic. 404 […]

Is Click Through Rate A Ranking Signal?

Meta: 06.24.15 // SEO // 59 Comments →

Are click through rates on search results a ranking signal? The idea is that if the third result on a page is clicked more often than the first that it will, over time, rise to the second or first result. I remember this question being asked numerous times when I was just starting out in the […]

Do You Even Algorithm, Google?

Meta: 06.19.15 // SEO // 18 Comments →

It has been 267 days since the last Panda update. That’s 8 months and 25 days. Where’s My Panda Update? Obviously I’m a bit annoyed that there hasn’t been a Panda update in so long because I have a handful of clients who might (fingers crossed) benefit from having it deployed. They were hit and […]