Your search for the word(s) "author" resulted in the following posts:

Authorship Is Dead, Long Live Authorship

Meta: 10.24.13 // SEO // 62 Comments →

Google’s Authorship program is still a hot topic. A constant string of blog posts, conference sessions and ‘research’ projects about Authorship and the idea that it can be used as a ranking signal fill our community. Yet, the focus on the actual markup and clock-watching when AuthorRank might show up may not be the best use of […]

Build Your Authority Not Your Author Rank

Meta: 03.18.13 // SEO // 49 Comments →

It’s been a frustrating few weeks of discussion about Authorship and Author Rank. Here I will present a few things that may give you some more context overall and, in particular, my point of view on things. Social Computing Research Just the other day Google revealed that it gave $1.2 million dollars in awards to […]

Reading May Influence AuthorRank

Meta: 09.25.12 // SEO // 50 Comments →

Yesterday a friend sent me an interesting screen capture of an Authorship search result. I’m not sure this result is here to stay but over the course of the next day I figured out how to replicate it and learned a lot along the way. Here’s what I found out. Authorship Bounce  The instructions to […]

Author Rank

Meta: 03.30.12 // SEO // 206 Comments →

AuthorRank could be more disruptive than all of the Panda updates combined. That’s a bold statement but possible once you fully understand AuthorRank and how it could be applied to search results. What is AuthorRank? The idea behind AuthorRank is that your reputation as a content creator will influence the ranking of search results. Here’s […]

Author Stats

Meta: 12.15.11 // SEO // 3 Comments →

Yesterday Google launched a new Authorship home page and Author stats within Google Webmaster Tools. The continuing emphasis on Authorship is a clear signal of the importance of this feature within Google. Before reading up on Author stats, take a moment to learn how easy it is to implement Google authorship on your site or […]

How To Implement Rel=Author

Meta: 07.01.11 // SEO // 318 Comments →

Overshadowed by the Google+ launch was the implementation of the rel=author markup in search results. Once implemented, authors are given a very prominent treatment on search results. It doesn’t reorder the results (yet) but it certainly highlights that result and likely drives a much higher click through rate. I was already interested in rel=author, but […]

The Rich Snippets Algorithm

Meta: 08.20.14 // SEO // 59 Comments →

There’s been a tremendous amount of chatter recently about rich snippets vanishing from Google search results, whether it’s Amazon losing their review aggregate snippets or a wholesale reduction in video snippets. What we’re really talking about are changes to the rich snippets algorithm. That’s right, we need to go deeper. There’s an algorithm within the […]

Twitter Analytics

Meta: 08.11.14 // Analytics + Social Media // 16 Comments →

What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened nearly a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. But … I’m tired of waiting. […]

You Won’t Remember That Infographic

Meta: 06.25.14 // Marketing + SEO // 43 Comments →

Infographics are (still) popular. Clients ask me about them all the time. I ask them to tell me about the last three infographics they remembered. The response is generally full of stammering as they grope for an answer. Rarely do I get specifics. Even when I do they say things like ‘that infographic about craft […]

Social Signals and SEO

Meta: 04.07.14 // SEO + Social Media // 105 Comments →

Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That’s why so much misinformation exists on the topic. So before you run off and get all your friends to Tweet your post (or worse yet buy Likes etc.), read on to […]