Your search for the word(s) "author" resulted in the following posts:

Social Signals and SEO

Meta: 04.07.14 // SEO + Social Media // 72 Comments →

Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That’s why so much misinformation exists on the topic. So before you run off and get all your friends to Tweet your post (or worse yet buy Likes etc.), read on to [...]

The Ridiculous Power of Blog Commenting

Meta: 03.25.14 // Marketing + SEO // 122 Comments →

Blog commenting is the not-so-secret weapon to building your brand and authority. I’m not talking about comment spam or finding do follow blogs and littering them with links. No, the blog commenting I’m talking about lets you cut through the clutter and tap into the attention of creators. Participation Inequality To understand why blog commenting [...]

Knowledge Graph Optimization

Meta: 03.10.14 // KGO + SEO // 27 Comments →

A few months ago I offhandedly made a reference to KGO which stands for Knowledge Graph Optimization. Now, I know what you’re thinking. We need another acronym like another hole in the head! But over the past year I feel like there are a set of tactics that can help you optimize your site’s connection [...]

What I Learned in 2013

Meta: 02.26.14 // Career + Life // 23 Comments →

(This post is a personal post about running Blind Five Year Old, building on similar posts for 2011 and 2012.) It’s nearly the end of February and I haven’t completed my now annual ‘What I Learned’ post. That should tell you that one of the things I learned is how quickly time gets away from [...]

Are You Winning The Attention Auction?

Meta: 01.20.14 // Marketing + SEO + Social Media // 28 Comments →

Every waking minute of every day we choose to do one thing or another. For a long time we didn’t have many choices. Hunt the mammoths or mind the fire. Read the bible or tend the crops. I can remember when we only got six television stations on an old black and white TV. But [...]

What Does The Hummingbird Say?

Meta: 11.07.13 // SEO + Technology // 29 Comments →

Dog goes woof Cat goes meow Bird goes tweet and mouse goes squeak Cow goes moo Frog goes croak and the elephant goes toot Ducks say quack and fish go blub and the seal goes ow ow ow ow ow But theres one sound That no one knows What does the hummingbird say? What Does [...]

Finding A Look As Well As A Sound

Meta: 10.28.13 // Life + Marketing // 9 Comments →

(This is a personal post. While it does have a lot of marketing insight it’s also a bit introspective so you’ve been warned if that’s not your thing.) In the past year I’ve been interviewed by a number of folks. One of the questions that often comes up is who has influenced my work. I [...]

Authorship Is Dead, Long Live Authorship

Meta: 10.24.13 // SEO // 58 Comments →

Google’s Authorship program is still a hot topic. A constant string of blog posts, conference sessions and ‘research’ projects about Authorship and the idea that it can be used as a ranking signal fill our community. Yet, the focus on the actual markup and clock-watching when¬†AuthorRank¬†might show up may not be the best use of [...]

Crawl Optimization

Meta: 07.29.13 // SEO // 74 Comments →

Crawl optimization should be a priority for any large site looking to improve their SEO efforts. By tracking, monitoring and focusing Googlebot you can gain an advantage over your competition. Crawl Budget It’s important to cover the basics before discussing crawl optimization. Crawl budget is the time or number of pages Google allocates to crawl [...]

Bing People Snippets

Meta: 03.19.13 // SEO // 10 Comments →

This morning (thanks to a tip from Search Engine Roundtable) I began researching what looked like authorship snippets on Bing. While it’s only been an hour or so here’s what I’ve seen and what I think I’ve figured out. People Snippets The new faces (for the most part) showing up in Bing search results are [...]